The concept of "clean beauty" has been gaining popularity in recent years, with many beauty brands promoting their products as "clean" and free from harmful ingredients. However, there is no clear definition of what constitutes "clean beauty," and the lack of regulation in the beauty industry has led to skepticism about the movement.
According to research consultancy Brandessence, nearly one-third of the United States market is now labeled as "clean," with an expected increase of 12 percent from 2020 to 2027. Instagram shows 5.6 million hashtag views, and 1.2 billion on TikTok. But despite the growing popularity of clean beauty, there is no consensus on the specific substances and chemicals that should be avoided or embraced.
The European Union bans over 1,300 ingredients from use in cosmetics, while the United States Food and Drug Administration bans 11 cosmetic ingredients. Last fall, Congress introduced the Safer Beauty Bill Package, which aims to codify legal definitions for terms like "natural" and "naturally derived" and ban ingredients like parabens and formaldehyde. But the lack of clear regulation means that many brands are defining "clean beauty" according to their own ideals and agendas.
Moreover, some brands prefer not to be associated with the term "clean" at all. As an example, fashion designer Stella McCartney, who introduced her natural origin skincare line, has stated that she thinks ‘clean’ skin care is all a load of bollocks.
In conclusion, although the concept of "clean beauty" is gaining popularity, there is no clear definition of the term and no consensus on the specific substances and chemicals that should be avoided or embraced. Consumers should be aware that some brands may use "clean" in their marketing, but their products may not live up to the true definition of the term.
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